Is any tech shirt worth $50 or more? lululemon?

Over the years, I have purchased a few tech shirts here and there.  I have never paid more than $24 for a tech shirt.  So, when I looked through the lululemon website, the thing that struck me most was that their tech shirts were about $50 or more.

I was shocked at the prices, but at the same time very intrigued by their products.

Was there something special about their fabric?

Did their clothes offer more moisture wicking properties than other brands?

Or, perhaps, to protect everyone's olfactory membranes, they offered more smell control than other brands?

I currently don't know the answers to the aforementioned questions, but I hope to find out some of the answers next week.